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- 20 August, 2011 -
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From AIGA|Aquent Survey of Design Salaries 2011
Print, web and interactive career descriptions
Senior Designer, print and web/interactive
A senior designer, print and web/interactive is a designer whose work is about equally split between print and web/interactive mediums. They are responsible for conceptualization and design of solutions to their completion. In some firms, a senior designer directs the work of one or more junior designers. In some cases, senior designers do not manage staff but are designated “senior” because of their authority in design decision making. Areas of work may include: branding, graphics, communications, interaction, research/strategic, or environmental design for print media or digital delivery.
Designer, print and web/interactive
A designer, print and web/interactive is a designer whose work is about equally split between print and web/interactive mediums. They are responsible for creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. Areas of work may include: branding, graphics, communications, interaction, research/strategic, or environmental design for print media or digital delivery.
Junior Designer, print and web/interactive
A junior designer, print and web/interactive is a designer whose work is about equally split between print and web/interactive mediums. They are a designer up to three years out of school who needs supervision in all aspects of design conception and implementation. Areas of work may include: branding, graphics, communications, interaction, research/strategic, or environmental design for print media or digital delivery.
Producer, print and web/interactive
A producer, print and web/interactive is a producer whose work is about equally split between print and web/interactive mediums. They are responsible for overseeing the planning, management and delivery of projects from concept through completion by working externally, interfacing with clients and helping them navigate key milestones; and internally, with creative directors, designers and animators through all project phases.
Project Manager, print and web/interactive
A project manager, print and web/interactive is a manager whose work is about equally split between print and web/interactive mediums. They are responsible for coordination and administration of both individual print and web and interactive projects which may include: scheduling, developing budgets, procurement and acting as liaison between the client and the design team. Areas of work may include: branding, graphics, communications, interaction, research/strategic, or environmental design for print media or digital delivery.
Interactive career descriptions
Information Architect
An information architect is a designer who applies user-centered research concepts and techniques to organize websites and applications to best support the needs of users, through the development of navigation, labeling and searching systems that make it easy for users to find what they are looking for.
User Experience Designer
A user experience designer is a designer with expertise in human factors that impact interactive experiences. Skills include: user analysis, wireframing, prototyping, architecture and interaction modeling, persona development, writing and graphic illustration.
Mobile Interface Designer
A mobile interface designer is a designer responsible for designing mobile web solutions, from icons to sitemaps and navigational models, for a range of devices.
Senior Designer, primarily web/interactive
A senior designer, primarily web/interactive is a designer for whom a majority of their work is with the web/interactive mediums. They are responsible for conceptualization and design of solutions to their completion. In some firms, a senior designer directs the work of one or more junior designers. In some cases, senior designers do not manage staff but are designated “senior” because of their authority in design decision making. Areas of work include digital, interaction and motion design.
Designer, primarily web/interactive
A designer, primarily web/interactive is a designer for whom a majority of their work is with web/interactive mediums. They are responsible for creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. Areas of work include digital, interaction and motion design.
Junior Designer, primarily web/interactive
A junior designer, primarily web/interactive is a designer for whom a majority of their work is with web/interactive mediums. They are a designer up to three years out of school who needs supervision in all aspects of design conception and implementation. Areas of work include digital, interaction and motion design.
Motion Graphics Designer/Animator
A motion graphics designer/animator is a designer who creates moving imagery for immersive experiences across digital platforms; possible expertise in Adobe Flash, Actionscript or Flex, illustration or 3-D modeling.
Motion/Video Editor
A motion/video editor is an editor responsible for organizing and executing post-production of motion-based imagery and design projects and for finalizing the presentation of material to clients.
Producer, primarily web/interactive
A producer, primarily web/interactive is a producer for whom a majority of their work is with web/interactive mediums. They are responsible for overseeing the planning, management and delivery of projects from concept through completion by working externally, interfacing with clients and helping them navigate key milestones; and internally, with creative directors, designers and animators through all project phases.
Project Manager, primarily web/interactive
A project manager, primarily web/interactive is a manager for whom a majority of their work is with web/interactive mediums. They are responsible for coordination and administration of individual web and interactive projects which may include: scheduling, developing budgets, procurement and acting as liaison between the client and the design team. Areas of work include digital, interaction and motion design.
Web Content Strategist
A Web content strategist is responsible for planning content creation, delivery, and governance. Tasks may include: web editorial strategies, guidelines, content analysis including metadata, taxonomy and search engine optimization. Often works with a writer.
Social Media or Online Community Manager
A social media or online community manager is a professional responsible for developing and executing a clearly defined social media strategy and responsible for evaluating, planning, organizing, managing and contributing to all social media channels.
Usability Analyst/Researcher/Engineer
A usability analyst/researcher/engineer informs business strategy and design approach by applying user-centered research concepts and techniques to understand the needs of users and how those needs can be best satisfied.
Mobile App Developer
A mobile app developer specializes in designing interactive experiences for an increasing variety of mobile platforms utilizing emerging technologies including Java, Objective-C, C++ and HTML/CSS.
Web-based Rich Media and Motion Graphics Developer
A web-based rich media and motion graphics developer is a designer/developer working in scripting languages (such as Actionscript or JavaScript) to develop rich, immersive experiences such as online advertising, games, landing pages and dynamic websites.
Web Programmer/Developer (back-end systems)
A web programmer/developer (back-end systems) is a back-end developer/programmer responsible for working with web server systems, databases, web applications and APIs.
Web Developer (front-end/interface systems)
A web developer (front-end/interface systems) is a software engineer responsible for utilizing any number of web technologies and scripting languages to create sites based on illustrations, wireframes, HTML markup and CSS provided by design team.
All of the above information from AIGA|Aquent Survey of Design Salaries 2011: http://designsalaries.org/definitions.html
